Most organizations can tell you their engagement scores. Few can tell you why their men are disengaging — or what it costs.
Culture Lab is the consulting practice of The Lives of Men. We help organizations link men's wellbeing to the outcomes leadership already measures: retention, productivity, and culture health.
Start the ConversationThe business case, stated plainly.
Annual global productivity loss attributed to depression.
Men globally who report difficulty being their authentic selves. Inside an organization, that reads as disengagement, quiet attrition, and managers who can't connect with their teams.
Men are four times more likely to die by suicide or drug overdose.
Source: Equimundo, State of American Men
The world is asking men to change but offering little guidance. Organizations that provide it don't just retain their people — they build leaders.
Three ways in.
Leadership Lab
Leadership and culture training for corporate teams, built on emotional intelligence and behavioral science. We work with managers and executives in cohort-based programs that turn self-awareness into measurable leadership performance — better retention, stronger teams, healthier cultures.
Men's Health Index (MHI)
Our proprietary measurement framework scores wellbeing and culture health into a single 0–100 composite. Benchmarked quarterly, the MHI links employee wellbeing to business outcomes and gives leadership a number they can move.
Brand & Culture Partnerships
Most marketing to men relies on outdated stereotypes. We partner with brands to build campaigns and strategies grounded in cultural intelligence — work that reaches men as they actually are. Our credentials include executive producing Dear Men, the Yahoo News original series.
How We Work
Engagements take three forms: retainer-based consulting for people and brand teams, licensing of our training IP for internal learning platforms, and campaign development with measurable cultural ROI. Every engagement starts the same way — a conversation about what your organization is seeing, and what the data says is underneath it.
We speak the language of both spreadsheets and storyboards.
Culture Lab is led by TLoM co-founder and CEO Jason Rosario, former Chief Impact & Inclusion Officer at BBDO Worldwide, where he advised Fortune 500 brands on turning culture into a growth engine. Before that: UBS, CBRE, and Deutsche Bank. His work bridges worlds that rarely intersect — finance and creativity, data and emotion, tradition and disruption.
That range is the practice's advantage. We've delivered in both rooms — from C-suites to classrooms across the NYC Department of Education, where we provide leadership training and mentorship to young men throughout the city.
Start the Conversation
We are building more than a consulting practice; we are constructing the cultural infrastructure for a healthier model of masculinity — and organizations are where that change scales.
Tell us what you're navigating. We'll respond within two business days.
Email Culture Lab